Category Archives: Web Analysis

Analyzing visitors patterns and web site success

Analog support for mobile platforms, new Windows versions

If you are using Analog as your log file analyzer, then you are probably aware that it hasn’t been updated in some time.

I’ve modified the tree.c source file to enable Analog to detect new platforms:

  • iPhone/iPod
  • Windows Vista
  • Windows 7
  • Android
  • BlackBerry

Download the new tree.c here and compile Analog again.

On MacOS X (G5 or Intel) you might want to edit src/Makefile and add -03 -fast to the CFLAGS.

Competing for quantified numbers – Quantcast vs. Compete.com

Last Monday, Compete.com released the January ’09 numbers for the top 25 social networks.

I decided to have a closer look at those numbers and compare it with the numbers from another audience measurement company: Quantcast

As you can see from the two images below, there is a big difference in the numbers from Quantcast and Compete. Compete.com uses a U.S. based panel for its reach estimates. Quantcast uses an inference-based, direct measurement methodology. Quantcast also offers a direct measurement solution for web site publishers. Continue reading

Optimizing web page loading times

So, you’ve got a web site and wonder how you can improve the load times of your web pages. In recent weeks, we’ve played around with a variety of techniques to optimize web pages for our clients and our own projects.

First, you should run a few analysis on your web page to make sure that the HTML and CSS syntax is correct and that all URLs can be found. Continue reading

Audience Measurement (2)

Last Friday, I wrote a quick post about QuantCast, a worldwide web traffic ranking service.

I’ve included their tracking code on all of my sites and now I’m waiting for the stats count up. The first couple of days of statistics are available on their site already.

Based on their analysis, my web sites get 1.2 million visits a month from 900,000 unique visitors. This number will continue to grow once there is enough data available. Continue reading

Analyzing your web traffic

If you want to know who’s visiting your web site and which pages they look at, then you should start looking at your log files or use some of the free visitor tracking services mentioned in this article.

Now that you’ve optimized your site and started the online promotion work, it’s time to measure the results.

The best way to see if there is an increase in visitors is to look at the log files of your site. Your web hosting company should be able to give you access to those files and maybe even run some daily statistics on them. Continue reading